At 1921 Strong, we believe in companies giving back to the communities in which they live, work and play. It is vital to support those who have not been given the same opportunities. Everyone should have an opportunity to sparkle! Although our choice of organization to support may change each year, we have set our giving level at 20% of gross profit. This means that after taking the cost of selling our merchandise into consideration, we give to the community 20% of the remaining profit before any administrative costs. Shop